You’ve put time into your website, but something still isn’t clicking. Over five days, you’ll spend just 10–15 minutes a day looking at your website through your ideal client’s eyes—so you can uncover what she understands, where she may hesitate, and what needs your attention first.
Each day, I’ll send a short challenge straight to your inbox with a simple focus for the day, and your companion workbook will give you prompts and space to work through what you notice.
Your website is live. It looks pretty good. You’ve put time into the design, written the copy, added your services—and yet something still isn’t working.
Maybe people visit but don’t take the next step. Maybe you find yourself explaining things that should already be clear from your website. Or maybe you can’t quite put your finger on what isn’t working—you just know your website isn’t helping your business the way you hoped it would.
That’s exactly what this challenge is designed to help you uncover.
Over five days, you’ll take a closer look at the parts of your website that influence whether the right person understands what you offer, trusts you, and feels ready to take the next step.
Walk through the path from interested visitor to client and spot anything that could be making the next step harder than it needs to be.
Can someone quickly understand what you do, who you help, and why they should keep reading?
See whether your website answers the questions and gives the reassurance your dream client needs before she’s ready to work with you.
After more than 25 years in the corporate world, I stepped into entrepreneurship and now help women create websites that support the businesses they’re building.
When I design a website, I’m always thinking about the person on the other side of the screen—what she understands, what questions she has, and what she needs to feel ready to take the next step.
That’s the same approach I’ll walk you through during this challenge, so you can see what may be keeping your website from turning visitors into clients.